Marketing · Brand Communication · Visual Communication
Early-career marketer with a visual eye and strong customer instinct
I combine a Fine Arts background, hands-on retail experience, and current Master's studies in Digital and Strategic Marketing to build communication that is audience-aware, visually strong, and grounded in real customer behavior.
About
Customer insight.
Visual communication.
Marketing thinking.
My background connects three strengths that matter in marketing: visual communication, direct customer understanding, and structured strategic learning. Fine Arts trained my eye for clarity, composition, and brand presentation. Retail, fashion, and boutique work taught me how people ask, choose, hesitate, trust, and respond. Now, through my Master's in Digital and Strategic Marketing, I am turning those experiences into a stronger marketing foundation shaped by audience insight, messaging, content, and brand thinking.
Marketing Toolkit
Competencies
What I bring to marketing roles
A mix of audience understanding, communication, visual thinking, and digital tools built through retail, boutique work, and marketing studies.
Audience & Communication
- Client relationship building & rapport
- Audience needs assessment
- Clear written and verbal communication
- Romanian (native), English (C1) & French (A2)
Marketing Operations & Analysis
- CRM systems & customer data management
- Performance tracking & KPI reporting (SQL, Power BI, Excel)
- Digital platform onboarding & coordination
- Process documentation & workflow organization
Brand & Content
- Brand identity & visual storytelling
- Content creation & social media strategy
- Adobe Illustrator, InDesign, Photoshop, Figma & Canva
- Copywriting & brand voice
Digital Marketing Tools
- SEO & marketing automation
- WordPress & digital platform management
- HubSpot, Trello & Office 365
- AI-assisted content & workflow tools
Experience
Work experience
Retail, boutique, and sales roles that shaped how I understand audiences, presentation, and brand perception.
Sales Consultant
Consultative sales in a multi-brand premium fashion environment, combining personalized service with data-driven performance tracking.
- Provided consultative sales to 30+ customers daily, building trust through personalized recommendations across premium brands
- Contributed to a 10% increase in departmental revenue by analyzing performance data and adjusting sales strategies
- Supported visual merchandising and floor layout decisions, ensuring brand-consistent product presentation
Floral Designer & Consultant
Client consultation and creative work in a boutique environment, managing custom arrangements and daily operations.
- Consulted with 50+ clients weekly, understanding individual needs and coordinating custom arrangements for events and occasions
- Maintained 100% accuracy in daily admin operations, including cash handling, documentation, and inventory tracking
- Applied artistic composition skills to create visually appealing displays, reducing material waste by 20%
Sales Consultant
Product-driven sales in a high-traffic sports retail environment, combining customer guidance with digital onboarding and performance reporting.
- Onboarded 40+ new users per month to the company's digital platform, ensuring smooth adoption through personalized demos
- Compiled and presented weekly performance reports to management, tracking departmental KPIs
- Contributed to in-store merchandising and product displays, combining product knowledge with visual presentation
Education
Where analytics meets creativity
Master's in Economics and Business Administration
West University of Timișoara
Digital and Strategic MarketingBrand identity and business model development, digital platform management, content marketing strategies, data analysis, CRM and Social CRM systems, SEO and marketing automation.
Bachelor's in Arts and Design
West University of Timișoara
PaintingCreative thinking, visual communication, and cultural analysis, informing a design-conscious approach to brand building.
Projects
Marketing projects
Selected strategy, branding, and communication projects from coursework and independent work.
Déjà-Brew: Summer Campaign Strategy
Collaborative Master's project for a pet-friendly café concept, focused on audience research, positioning, campaign messaging, channel planning, landing page direction, and media budgeting. Presented transparently as a four-person team project.
- Built a campaign structure around community, emotional connection, and differentiated café branding
- Defined buyer persona logic, key messaging, and channel roles across Instagram, TikTok, Facebook, and landing page
- Mapped SMART KPIs and RACE-style objectives from awareness to conversion and engagement
- Translated campaign goals into paid, owned, and earned media budget planning
DiabeTeam — Logo & Visual Identity Proposal
Developing a visual identity proposal for DiabeTeam, a diabetes patient community organization. Independent project covering logo design, visual direction, and initial brand exploration.
- Designed logo concepts with multiple variants (horizontal, icon-only, negative) in Adobe Illustrator
- Proposed color palette and typography choices based on healthcare communication principles
- Created mockups showing potential logo application on merchandise, stationery, and digital materials
- Built an interactive presentation for client feedback and decision-making
Christian Tour — Multi-Channel Content Strategy
Complete content marketing strategy for Christian Tour, including SEO blog content, email newsletter, Instagram post, infographic, and a full editorial calendar with audience targeting.
- Created SEO-optimized blog article with meta descriptions and strategic URL structure
- Designed email newsletter template with personalization, trust signals, and conversion CTA
- Developed Instagram content with caption, visual mockup, hashtag strategy, and engagement hooks
- Built a full monthly editorial calendar with content types, KPIs, and team assignments
Carturesti — "Buletin de Creator" Loyalty Program Proposal
CRM-driven loyalty program concept for the Carturesti bookstore chain.
Carturesti — Brand Marketing Strategy
Strategic brand marketing plan currently in development.
Shopify — E-Commerce Platform Analysis
In-depth analysis of the Shopify SaaS platform: features, user segments, and success factors.
Volunteering
Community involvement
Community Volunteer
International community development project working with a multicultural team across language and cultural barriers.
- Executed community development projects within an international, culturally diverse team
- Engaged directly with local stakeholders to assess needs and deliver solutions
- Refined English proficiency through daily professional immersion in a multicultural setting